Casino Vision Statement
A vision statement for a company or organization focuses on the potential inherent in the company's future; it’s about what they intend to be. While a vision statement might contain references to how the company intends to make that future into a reality, the 'how' is really part of a mission statement. The content vision supports the company’s vision statement — this is the WHY of what you do. This helps you stay forward-thinking, true to your beliefs and true to your purpose. Every piece of content you dream up should fly high with your vision statement, from the inception of an ebook to the lofty blog traffic milestone.
We strive to create memorable, beautiful, fun games that engage and delight gamers worldwide. We aim for games that capture the imaginations of all types of people, as our goal is to include, not exclude: experienced gamers, new gamers, solo gamers, partners, larger groups, people of all races, genders, creeds, cultures, nations, sexualities, and ages. We also seek to add value to our fellow creators in a way that extends beyond board games by sharing our entrepreneurial successes, mistakes, and insights.
Our Vision declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. Our Vision is to be the leading gaming, entertainment and hospitality company in our chosen markets by providing superior entertainment value and exceptional experiences. Vision statements can vary in length, while some can be many paragraphs or even pages long, most vision statements are typically short, only a few sentences. Reading the example vision statements provided or researching additional vision statements can help you on the path to writing your own vision statement for your company.
Stonemaier Games is a tabletop game publisher run by Jamey Stegmaier with the support of co-founder Alan Stone, Director of Communications Joe Aubrey, Director of Sales Alex Schmidt, and a myriad of talented independent contractors, volunteers, and fans. Based in St. Louis and distributed worldwide, Stonemaier Games’ brands include Viticulture, Euphoria, Between Two Cities, Scythe, Charterstone, My Little Scythe, Between Two Castles of Mad King Ludwig, Wingspan, Tapestry, and Pendulum.
Casino Vision Statement
Guiding Principles
- Personal attention to backers/fans: treat backers as people, not numbers
- Make every game a unique, fun, engaging social experience
- No exclusive content–we want to include people, not exclude them
- Focus on strategy and event games
- Extensive playtesting, both in-person and blind
- Top-notch graphic design and art
- High-quality components
- All games playable and enjoyable with as few as 1 player and at least 5 or 6 players
- Create stories and memorable moments through our games
Crown Casino Vision Statement
12 Tenets of Board Game Design for Stonemaier Games
- Quick beginning and organic end: Streamlined setup with (at most) minimal pre-game choices, and an organic end-game trigger (we’re generally not drawn to games with a set number of rounds, though there are instances–particularly in engine-building games like in Wingspan–where they provide a better experience than a race to the finish).
- Ability to plan ahead before taking your turn (you shouldn’t have to wait for the previous player to complete their turn to be able to decide what you’re doing on your turn).
- Limited analysis paralysis with choices displayed on player mats, game board, etc. This also manifests in a reasonable amount of information on display, not dozens of cards and tiles with detailed text that players need to read from across the table.
- Tension, not hostility. We like to limit the potential for spite while still encouraging various forms of interaction.
- Interesting choices are better than luck. If there are elements of randomness, players should be able to make decisions based on random input (instead of, say, rolling dice to determine the outcome). Agency is very important; it means that players have control over their fate.
- Rewards and forward momentum, not punishment and backwards movement. Players should feel like they’ve progressed during the game to a superior position than at the beginning, and the mechanisms should support this (i.e., engine building).
- Intuitive to learn and retain. The design of the game should take into account the accessibility and learning experience–ideally, new players can be presented with a few core rules and start to take turns due to the presentation and order of operations. Retention should also be a factor, enabled by few to no rules exceptions.
- Strong connection between theme and mechanisms. Mechanisms should be designed to keep players immersed in the game instead of reminding them they’re playing a game. Two key examples of mechanisms that don’t do this are phases and action checklists. There are much better, more thematic ways of showing players what they can do on their turn.
- The potential for dramatic, memorable moments in a game is difficult to achieve, but it’s a huge plus when the game allows and encourages them to happen.
- Board games are tactile experiences. We love games with some type of appealing, exciting component. It can be as simple as the cardboard Tetris-style pieces in Patchwork or as complex (yet important) as the wheels in Tzolk’in.
- Variable factors to create replayability–you can’t play the same exact game twice, even if you try.
- Multiple paths to victory. Various game subsystems should be equal in their ability to reach the winning criteria.
Gambling Vision Statements Examples
Thoughtful vision, mission and value statements clearly define your organization’s culture and help employees gain a wider understanding of your organization’s big-picture goals.
When a hotel’s vision, mission and values are aligned with the guest experience promised by the hotel’s branding, expectations are met or exceeded and guests leave with the intent to return and recommend.
Vision, mission and values statements are—or should be—more than words on a page in an employee handbook or catchy phrases on posters hanging on the break room wall. They may not be as profound as poems by Keats or Byron, but they shouldn’t be greeting card-like sentiments either, as the effects they can have on your business can most certainly be profound.
What makes vision, mission and values statements so special? You! By taking the time to consider both your guests and employees as you create your statements, you can provide guests with a better experience, clearly define your organization’s culture and help employees gain a wider understanding of your organization’s big-picture goals.
Statements that sound good but aren’t aligned with your brand or don’t support your organization’s overall mission won’t resonate with people. Well-developed statements give employees credos to work and live by. They provide employees with insights on how to handle situations that on-the-job training and training workshops can’t anticipate or cover. Whether they are making high-level decisions or looking for answers to everyday operational issues, everyone from the heads of your organization to your front-line employees should be able to turn to your vision, mission and values for answers and insights.
Your vision
To write your vision statement, ask yourself what it is that your organization wants to accomplish in the big picture. What do you want your organization to look like in two years? What do you want it to look like 10 or 20 years from now? Your vision statement should let everyone know how you want them to see your organization and where your organization is headed in the future.
The following vision statement from Terranea Resort, an oceanfront property located in Rancho Palos Verdes, California, is an example of a powerful vision statement: “An extraordinary destination, naturally inspired.” The words “extraordinary destination” imply that both the surroundings and accommodations are exceptional. They also say you shouldn’t just think of the resort as a place to stay when you’re in Rancho Palos Verdes, but as a reason to come to Rancho Palos Verdes.
Take the two words apart. The word “extraordinary” suggests the people at Terranea Resort are committed to keeping their resort remarkable and will therefore make continual efforts to ensure the resort remains extraordinary in accordance with the times. The word “destination” lets you know the resort isn’t only a place to go, but a place meant to be sought. Who knew two words could say so much?
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The words “naturally inspired” also are telling. They say that not only was the resort designed with the idea it should become a part of its surroundings, but everything about the resort, including its amenities and the level of service its people provide, should complement and reflect the resort’s natural and luxurious setting. The words “naturally inspired” also indicate the people at Terranea Resort want to arrive at service solutions and make high-level organizational decisions in a thoughtful, sensible and enlightened way, and this is what will enable them to provide an “inspired,” and perhaps even magical, guest experience.
When a statement or phrase is labeled a vision statement, it automatically takes on more meaning. After you write your vision statement, pick it apart phrase by phrase, word by word, to make sure you’re sending the right messages. Your subtext tells people a greater story than the simple definitions of your words. To write a vision statement that delivers the right messages, you have to dig deep.
Your mission
Recently, I stumbled across a Hard Rock print ad that contained photos of a bar, chefs in a kitchen, friends eating and celebrating, a hotel room, a woman giving the rock and roll hand sign and three different Hard Rock signs, one of which was in the shape of a guitar. The people in the ad seemed to be genuinely enjoying themselves. At the bottom of the ad was the tagline, “See the show.”
Hard Rock’s corporate mission statement is: “To spread the spirit of rock ‘n’ roll by creating authentic experiences that rock.” The ad I saw supports the Hard Rock mission statement in every way. It featured all of the things that make up a complete Hard Rock experience. The images, combined with the tagline, “See the show,” made it clear that the show isn’t just a band or a concert but everything that makes up the Hard Rock experience, including eating at the café, staying at the hotel and, perhaps most importantly, getting the chance to let down your hair and just be yourself for a change.
Hard Rock’s “You Know Who You Are” marketing campaign, launched in December 2005, is another great example of a marketing campaign that is in line with a corporate mission. Remember the commercial of the corporate type who was hiding a tattoo underneath his buttoned-up exterior?
Whether Hard Rock’s mission statement came before or after its initial marketing strategy was developed, we may never know. Regardless of whether the chicken came before the egg in Hard Rock’s case, what’s great to see from Hard Rock are clear examples of how a mission statement and marketing campaigns can and should be aligned.
If you are considering redeveloping your hotel’s mission statement, ask yourself: What do we need to do to achieve our vision? Then, look to your hotel’s branding for answers and inspiration. It will not only make it easier for you to develop your mission statement, but it will align your hotel’s mission with the messages being delivered in your marketing.
Your values
Even more than your vision and mission, your values tell everyone in your organization what behaviors you want to see both on the floor and behind the scenes. In just a few sentences or with a series of keywords, you can let every member of your staff know what is accepted, expected and what is inappropriate or will not be tolerated. The values put forth by MGM Resorts International are solid examples of values that stand a good chance of making a positive impact organization-wide. MGM’s (http://www.mgmresorts.com/company/company-overview.aspx) values are:
• Value Others—Acknowledge and value the contributions of all people.
• Be Respectful—Everyone is worthy of your respect.
• Be Inclusive—Treat one another with openness and acceptance; leave no one behind.
• Be Understanding—Understand and appreciate the differences of co-workers and guests.
• Be Considerate—Use tact in dealing with everyone.
• Be First and Best—Your actions make MGM Resorts International a stronger company.
Each value you establish should support your hotel’s overall mission. What do you think should be most important to an organization with a mission like yours? Brainstorm to come up with a few words that might summarize your values. Do words like integrity, honesty, character or teamwork pop up? What about words like intelligence, timely behaviors, or respect? Number your words from most to least important, keeping your mission in mind.
Hiring the right people from the start and then training them effectively is important, but giving employees something more to fall back on than standards of performance, checklists and daily routines is what gives you a better chance of keeping the talent you have in place, more opportunities to develop that talent, and more opportunities to develop genuine leaders. Your vision, mission and values statements have the potential to change perfunctory performance into mindful performance. Develop and implement them wisely, and guests will leave with the intent to return and recommend.
Patrick O'Bryan is chief operating officer at FreemanGroup (http://www.freemangroupsolutions.com/), a customer service solutions provider that serves premier hospitality and tourism organizations around the world. Clients range from government and tourist boards to hotels, casinos, cruise ships, and airlines. In addition to offering a number of proprietary training workshops and follow-up training programs, FreemanGroup offers instructor certification programs and workshops specifically designed for human resource departments, leadership, and supervisors.
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